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Customer issue
Case study: Generate videos for Insta and Facebook automatically to stay visible, without a communications team
Customer issue
This certified training organization specializes in and professional retrainingwanted to improve its presence on social networks.
But like many mid-sized players, they faced a classic problem:
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No dedicated communications department
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Few time to produce content
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And a real difficulty in being regular and reagents their sector.
And yet they knew that their target group (working people undergoing retraining, employees on the prowatch) was present on Instagram, Facebook and LinkedIn.
The problem wasn't intent... but the ability to publish quality content on an ongoing basis.
Context
Each week, the team wanted to publish :
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Short videos on employment/training news
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Visual posts on key trends
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And reminders of their offers and support services
But with no content creator or social media manager, nothing came out on a regular basis.
The risk: disappear into the flow and look like an inactive structure.
Identified challenges
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Lack of internal resources to produce (scripting, shooting, editing, publishing...)
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Need a format human and professionalwithout shooting videos yourself
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Adapting formats depending on platform (Insta video ≠ LinkedIn post)
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Follow the right topics (news, trends, keywords) to stay relevant
Work carried out by ActivDev
What we have put in place
1. Automated monitoring of relevant topics
Every day, an AI analysis retrieves articles or trends containing certain keywords chosen with the customer (e.g. "reconversion", "artificial intelligence", "CPF", "digital training"). It analyzes the article to understand its meaning and finds the most relevant idea to present to social networks.
2. Automatic video script generation
OpenAI generates a clear, dynamic script on the precise subject, formatted for 30 seconds of video, with a tone aligned with the target.
An Instagram caption is also generated with hashtag and call-to-action.
3. Video creation via avatar
The script is sent to Jogg AI, which generates a video with a organization representative avatar (same face, same voice), with customized background and skin.
No human intervention: everything is generated automatically.
4. Creation of a 2nd version optimized for Facebook
A second version is generated by Jogg AI with a adapted format and tone to Facebook (more explanatory, more composed), so as not to simply "repost" the same video.
5. Generate a complementary visual
An image is generated via AI to summarize the topic covered (e.g. LinkedIn carousel or Facebook image post with caption).
The captions are adapted to the tone of each platform.
6. Automatic publication on 3 networks
Content is automatically published on :
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Instagram (video + caption)
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Facebook (video + secondary image)
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LinkedIn (post text + image)
Results
✅ Presence continues on networks, without human effort
✅ Huge time savings for the in-house team
✅ An image professional, human and consistent
✅ Commitment on the rise on Instagram and Facebook
✅ And above all an increase in contact requests.
Results
+25 % new customers