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Customer issue
The customer came to us with a vision: to create an e-commerce site dedicated to pet products, based on a dropshipping model, specifically for the American market. However, he lacked the experience and technical knowledge to bring his project to fruition.
The idea was there, but implementing it presented several challenges:
- Choose the right platform.
- Automate management processes for an efficient dropshipping model.
- Optimize the site to meet US market requirements in terms of speed and user experience.
Not knowing where to start, the customer turned to ActivDev to benefit from our expertise in creating and optimizing intelligent, automated e-commerce sites.
Work carried out by ActivDev
To bring the StyleyPets project to life, we developed a complete solution, based on WooCommerce, and fully optimized for dropshipping. Here are the key elements of our intervention:
1. Setting up WooCommerce and a dynamic structure
We designed a simplified WooCommerce structure, allowing the customer to manage products easily from the back-end, without the need to navigate through all the pages of the site.
2. Automating dropshipping processes
An advanced automation system has been integrated, enabling :
- Direct import of products from the supplier's site.
- Automatic updating of available quantities to avoid selling products out of stock.
3. Optimization for the US market
Since the target audience was based in the United States, we :
- Hosted the site on a CDN to improve loading speed despite a server located in Europe.
- Installed a cache plugin to maximize performance.
- Optimized home page for fast loading.
4. Automated management and communications
We have automated several aspects to simplify day-to-day management:
- Product categorization for intuitive navigation.
- Automated e-mails to keep customers informed at every stage of their order.
- A dynamic blogconfigured to publish articles automatically.
5. Filters and intuitive search
Advanced filters have been added to the store, allowing customers to easily search for products by price, category, color, or other criteria, whether on mobile or PC.
6. SEO strategy and customer autonomy
We proposed an adapted SEO strategy and installed the necessary tools to enable the customer to manage this aspect independently.
Results: A high-performance, easy-to-manage site
Thanks to these improvements, the StyleyPets site now offers seamless user experienceand automated management processesand is optimized for fast loading in the U.S.. The customer now has a turnkey tool, ready to perform on the American market.
Results
Development of an automated e-commerce site