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Customer issue
As an agency, ActivDev receives numerous contact requests every day from a wide variety of companies: SMEs, startups and other structures. These requests are often very diverse:
- Some projects are aligned with our services, others are not.
- Budgets vary considerably, and are not always commensurate with the scope of projects.
- There are also times when requests require services that we do not offer.
Manually analyzing each request represented a challenge: understanding the company's business, assessing the relevance of the project, analyzing the website, estimating the work required, and prioritizing the requests. This process, while essential, consumed precious time that could have been devoted to higher value-added tasks.
We quickly realized that a solution was needed to simplify and accelerate this management while maintaining accurate and consistent valuation.
Work carried out by ActivDev
At ActivDev, we've decided to combine automation and artificial intelligence to turn this challenge into an opportunity. Here's how we did it:
Step 1: Automated company analysis
The first step in our system is to collect key information about the company contacting us:
- Sector of activity
- Added value and USP (Unique Selling Proposition)
- Target audience and strategy
This data is automatically extracted and organized, providing a clear and comprehensive view of each prospect.
Step 2: Evaluation of applications
The AI then examines the specific request:
- Type of service required
- Our agency's ability to meet this demand
- Necessary timing and potential delays
- Estimated project complexity and duration
This step enables us to assess whether the request is feasible, and to identify priorities.
Step 3: Budget integration and scoring
We have developed a automated scoringEach request is given a score from 1 to 10. This score is calculated according to :
- The match between the request and our services.
- Available budget versus estimated cost.
- The right fit with our ideal customers.
Step 4: Synthesis and prioritization
Once the analyses are complete, the system sends a summary report by e-mail. This report includes :
- Overall score.
- Detailed reasons for scoring.
- The identity of the company and the nature of its request.
- Our capacity to respond to this request and the possible lead times.
- An assessment of the priority to be given.
Thanks to this process, our team receives precise, organized information in a matter of minutes, ready to be used to make rapid, strategic decisions.
Results
-81% in processing time for customer requests.